Corporate Fact Sheet

Asian Trails

OVERVIEW

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The Asian Trails vision was first conceived in 1999 by Luzi Matzig,

today’s CEO. The companywas co-founded by Laurent Kuenzle, Jacques Guichandut and Roger Haumueller and commenced operations on September 09, 1999. (9-9-99 is considered a very lucky date). Asian Trails companies have established a network which covers all major Asian tourist destinations, with offices in all strategic inbound tourism centres throughout South East Asia.

As the handling agent for major international tour operators such as the Kuoni Travel Group, Asian Trails provides quality destination services to multi-lingual clients at competitive rates. In September 2006, Kuoni Travel Ltd. became a majority shareholder of the company. Asian Trails’ existing management structure was integrated into the Kuoni Destination Management structure. Australian Tours Management was acquired in November 2008 and reports to Asian Trails.

STRUCTURE & BRAND PROFILE

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Asian Trails has its Head Office in Bangkok, Thailand with other offices located in Cambodia, China, Indonesia, Laos, Malaysia, Myanmar and Vietnam. The company operates under the brand of Asian Trails. Overall there are 33 offices in 8 countries in Asia.

PRODUCTS & SERVICES

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Asian Trails offers a varied product line covering hotels, coach tours, private tours, car rentals, airport transfers, soft adventure tours, cruises, Harley Davidson motorcycle tours, home-stay, biking tours, self-drive package tours and lifestyle packages as well as cooking classes, spa holiday, golfing, private villas, private jets, incentives and luxury train journeys.

MILESTONES

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1999 Luzi Matzig establishes Asian Trails in Thailand

1999 Asian Trails sets up its office network throughout Myanmar, Cambodia, Vietnam, Indonesia and Malaysia

2000 Asian Trails opens branch offices in Phuket, Khao Lak, Samui

2001 All Asian Trails companies operate on the PAXYS 2000 passenger handling system

2002 Asian Trails Holding is established in Gibraltar

2003 Asian Trails introduces XML platform

2004 Asian Trails becomes an official IATA-accredited agent

2004 In August, Asian Trails relocate to new location in Bangkok

2006 In August, Kuoni Travel Holding Ltd. becomes Asian Trails’ Partner

2006 In September, Asian Trails integrates existing management structure into the Kuoni Destination Management structure

2007 Asian Trails completes its joint venture in Laos

2008 Asian Trails commences inbound operations in China

AWARDS

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► TTG Travel Awards 2009, “Best Travel Agency – Indochina”, by TTG Asia

► TTG Travel Awards 2008, “Best Travel Agency – Indochina”, by TTG Asia

► Travel Weekly Awards “Best Travel Agency Thailand” 2008

► TTG Travel Awards 2007, “Best Travel Agency – Indochina”, by TTG Asia

► Travel Weekly Awards “Best Travel Agency Thailand” 2007

► TTG Travel Awards 2006, “Best Travel Agency – Thailand”, by TTG Asia

► TTG Travel Awards 2002, “Best Travel Agency – Thailand”, by TTG Asia

► Inbound Tour Operator of the year 2000, by TravelAsia Magazine

MANAGEMENT

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► Asian Trails has made its name in the market, has become a standard, and aspires to be

seen as a benchmark for other companies

► Asian Trails employs approx. 600 staff

► PAX per year: 385 000 in South East Asia combined